Target
Relaunch the site with migration from Drupal 7 to Drupal 11, implement tools for effective tour promotion: with convenient management, automated processes and SEO enhancement.
Project work process
When developing the site, we paid special attention to maintaining current positions in SEO and strengthening new landing pages. The interface became more understandable, and the process of interaction with tours became more logical. We retained the existing structure of searching for tours by country, transferred the site completely to the HTTPS protocol and set up 301 redirects for the main group of links. Special attention was paid to popular excursion destinations: TouristTrip micro-markup was added for them and landing pages were optimized, which allowed us to gradually bring key queries to the top.
On the old site, the manager had to constantly manually update individual exchange rates to calculate the cost of the tour. In the new version, we have developed a custom module that automatically pulls up the current exchange rate of the National Bank and takes into account the correction coefficient.
Modules used in development:
Results
In 6 months, the number of site impressions in search engines increased 8 times. The online application system provided an increase in new clients, and the process of working with the Drupal 11 administrative panel became much simpler and more convenient for managers.