Target
Develop and launch a new version of an online beach goods store on the BigCommerce platform, transition to a new domain, and update the store's architecture and add additional functionality to improve the user experience and reflect the brand's environmental mission.
Project work process
BigCommerce is a cloud-based eCommerce platform designed to manage an online store without the need for server administration or CMS installation. Unlike traditional CMS platforms (WooCommerce or Drupal Commerce), BigCommerce provides a ready-made online retail infrastructure, including built-in tools for catalog management, payment processing, shipping, marketing, and analytics. The platform focuses on stability, security, and scalability, allowing you to focus on brand development rather than technical maintenance.
As part of the launch of the new website version, a comprehensive visual and technical update was undertaken. A unique theme design and custom block style were created to reflect the brand's character. Custom information page layouts were implemented to improve the user experience.
Additionally, the catalog functionality was migrated from version V2 to V3, expanding content management capabilities and improving site performance. Particular attention was paid to the correct migration and redirect setup—all pages from the old domain were automatically redirected to the new addresses, ensuring the site maintained its search rankings and continued smooth operation after launch.
Results
The updated Beach Goods online store is a sustainable, adaptive, and functional e-commerce project that reflects the brand's mission "Better gear. Lower impact." and supports eco-friendly initiatives to protect coasts and oceans.