Target
Carrying out a comprehensive seo-optimization of the company's web projects, growing organic traffic, increasing sales.
Project work process
A network of optics stores in Vitebsk, Mogilev and Lida. During its 24-year history, the stores have served about 500,000 people.
The promotion process consisted of the following steps:
1) A comprehensive audit of the site was carried out, a list of improvements and suggestions for improving the usability of the site was compiled, an audit was conducted on the main competitors in this industry, and a semantic core of search queries was compiled.
2) Technical seo-optimization of the site: fixing errors on the site, setting up url addresses, redirects, working with meta tags, connecting breadcrumbs, connecting a site map, setting up SEO modules for CMS Drupal.
3) External optimization - working with informational and graphic content, connecting webmasters, writing text materials, working with link mass.
4) Improving the usability of the site. The site design was completely revised, the narrow design type was replaced with a wide adaptive version, many additional services were introduced - an online application for an appointment with an ophthalmologist, a callback, the introduction of the labels "Bestseller", "New", "Discount", basket settings, styling the dropdown menu.
5) Launching and maintaining an advertising campaign in Google Adwords, developing new ad formats, connecting extensions, determining effective targeting.
6) Connecting social media Vkontakte, Facebook, Twitter and working with online platforms to promote goods and services.
Results
12-15% monthly growth in organic traffic, growth in online sales, launch of new types of lead generation to attract new customers.