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Comprehensive promotion of optical store projects

Project implementation year:
Portfolio category: SEO promotion
CMS: Drupal 7


Carrying out a comprehensive seo-optimization of the company's web projects, growing organic traffic, increasing sales.

Project work process

A network of optics stores in Vitebsk, Mogilev and Lida. During its 24-year history, the stores have served about 500,000 people.

The promotion process consisted of the following steps:

1) A comprehensive audit of the site was carried out, a list of improvements and suggestions for improving the usability of the site was compiled, an audit was conducted on the main competitors in this industry, and a semantic core of search queries was compiled.

2) Technical seo-optimization of the site: fixing errors on the site, setting up url addresses, redirects, working with meta tags, connecting breadcrumbs, connecting a site map, setting up SEO modules for CMS Drupal.

3) External optimization - working with informational and graphic content, connecting webmasters, writing text materials, working with link mass.

4) Improving the usability of the site. The site design was completely revised, the narrow design type was replaced with a wide adaptive version, many additional services were introduced - an online application for an appointment with an ophthalmologist, a callback, the introduction of the labels "Bestseller", "New", "Discount", basket settings, styling the dropdown menu.

5) Launching and maintaining an advertising campaign in Google Adwords, developing new ad formats, connecting extensions, determining effective targeting.

6) Connecting social media Vkontakte, Facebook, Twitter and working with online platforms to promote goods and services.



12-15% monthly growth in organic traffic, growth in online sales, launch of new types of lead generation to attract new customers.

Promotion of VitOptica optic salon

How to apply?

Do you have an existing project or an idea for a new website? We will be happy to answer all your questions, as well as estimate the cost of creating or promoting. After filling out the form, we will contact you within 1 (one) business day.

Consent to the processing of personal data

Hereby, in accordance with the provisions of the Civil Code of the Republic of Belarus, the Law of the Republic of Belarus dated November 10, 2008 No. 455-З “On Information, Informatization and Information Protection”, Decree of the President of the Republic of Belarus dated February 1, 2010 No. 60 “On measures to improve the use of the national segment of the Internet » and other legislation of the Republic of Belarus freely, by my own will and in my interest express my unconditional consent to the processing of my personal data, registered in accordance with the legislation of the Republic of Belarus at the address: st. Generala Ivanovsky 26-9, Vitebsk, Republic of Belarus, 210036 (hereinafter referred to as the Operator).

Personal data - basic and additional personal data of an individual subject to be entered in the population register in accordance with the legislative acts of the Republic of Belarus, as well as other data that allow identifying such a person.

This Consent has been issued by me for the processing of the following personal data:

  • Your name;
  • Contact number;
  • Email;
  • Company name;
  • Country and city;
  • Type of work;
  • Message;
  • Attach a brief.

Consent was given to the Operator to perform the following actions with my personal data using automation tools and / or without using such tools: collection, systematization, accumulation, storage, clarification (updating, changing), use, depersonalization, as well as the implementation of any other actions provided for the current legislation of the Republic of Belarus, both non-automated and automated methods.

This consent is given to the Operator for the processing of my personal data for the following purposes:

  • providing services/works to me;
  • sending notifications to my address regarding the services / works provided;
  • preparing and sending responses to my inquiries;
  • sending information to me, including advertising, about the events/goods/services/works of the Operator.

This consent is valid until it is withdrawn by sending a corresponding notice to the email address

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